Privacy Policy

This Privacy Policy was last updated on 9 September 2021

Introduction to our Privacy Policy

The Sprout Group Limited (trading as “Sproutl”) (“We”, “us”, “our”) is committed to protecting and respecting your privacy.

Our registered address is at Uncommon, 1 Long Lane, London SE1 4PG and our company number is 12441398. We are the Data Controller for the purpose of The General Data Protection Regulation 2016/679 and below is our Privacy Policy, which explains what personal data we collect from you, how we use that data, for what purposes, and how and with whom we share it.

This Policy also provides information about the cookies used on our website (, and any other websites operated by us from time to time, including any applications, the “Website”), and your rights relating to your personal data.

To contact us, or make a complaint, please email or visit the Contact Us page on the website for more details.

You may unsubscribe at any time from our marketing communications by clicking the unsubscribe button at the bottom of the email or in your account.

By visiting or otherwise using the Website and/or our services (the "Services") , you confirm that you have read and understood this Privacy Policy. If, for any reason, you do not agree to the terms of this Privacy Policy, you should immediately end the use of this Website and/or our Services

The Website and our Services are not intended for anyone under 16.

What information do we collect?

When you become a registered user, order a product, complete an online form, register for marketing and/or newsletters, enter a competition, complete a survey, or contact us through email, telephone, social media or other instant messaging tools, we collect and process your name, address, contact details (such as your email address and phone number), payment card details, products you buy and information about the way you have viewed and used our Website.

We do not sell, rent or provide your personal information to third parties for their own marketing purposes.

How do we use your information?

We use the information we collect from you to enable us to deliver our Services to you over the Website, provide you with information about other products and services that we offer, support and maintain our site and ensure that we present it in the most effective way, keep the Website secure, to monitor the quality and timeliness of our Services and to comply with relevant law.

Further information on what information we collect from you, when and for what purpose, is set out below:

(a) When using our site, registering as a customer and updating your account details from time to time, we collect your name, email, telephone number, password, address and other additional details you may wish to add in from time to time.

(b) When you buy a product on the Website, we will collect your name, product information (including price, type and quantity), delivery and billing address, contact telephone number, credit card number, CVV and billing address.

(c) At the time of purchasing the products on the Website (or our third party suppliers) may carry out fraud checks at the point of collecting payment. We do not keep your payment details.

(d) When you access our Customer Services, we collect your name, email address, password, telephone number, order history, addresses and your email or phone call history with us.

(e) When we market to you and make product recommendations, we collect your name, email address, telephone number, addresses, purchase and browsing history, device information, shopping preferences, and cookie identifiers.

(f) We may monitor and research your use of the Website, and in doing so we will collect your name, address, purchase and browsing history, email and device information.

(g) We collect your device information, cookie identifiers and browsing information to maintain and enhance the Website and our Services.

The legal basis for collecting your data above is the performance of our contract with you, running our business, improving and maintaining the Website, providing you with a quality experience, our legitimate interests in keeping you as a customer or, in relation to sending you marketing/promotional offers we rely on your consent.

Third Party Marketing

We use third-party service providers to serve advertisements most relevant to you across your different devices and on our own and others’ websites and mobile applications. In addition to the information about your visits to our Website, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from the Website or from our Partners. For information about opting out of targeted advertising and controlling the use of cookies, please see the Cookies section of this Privacy Policy.

Where is your information stored?

We are based in the UK, so your personal information will be stored in the UK. However, in some circumstances where the third parties with whom we work are based outside the UK, we may transfer your personal information outside the UK. If that is the case, we will ensure that appropriate and required safeguards are in place prior to the transfer and take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Please see further below for more information about the third parties with whom we may share your information.

The transmission of information over the internet is not completely secure. We cannot guarantee the security of your data transmitted through the internet including through the Website. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

With whom do we share your information?

We may pass information about you to the service providers we use to carry out our Services. The legal basis for doing so is our legitimate interest in performing our contract with you and providing a quality service to you.

Please scroll down to find out the third parties with whom we share your details:

(a) Our Partners (Garden Centres, Nurseries and Shops): when you buy a product on the Website, we will share certain of your information with our partners so that they may fulfil your order.

(b) Other Third Parties: We may also share your personal information with carefully selected third parties with whom we work to provide you with our Services. These third parties fall into the following categories

  • Payment Providers: we rely on payment providers to collect payment from you.
  • Couriers: we use courier companies to organise delivery of products to (and returns, where applicable) you.
  • Marketing: we use marketing tools providers to support our marketing to you.
  • Technology: we use technology providers to support, maintain and provide our technology and IT infrastructure that supports our Website and the storage of your information.
  • Analytics: we use analytics and search engine providers to assist the maintenance and optimisation of the Website.
  • Customer Service: we use third parties to support our customer services to you.
  • Requests: we may be asked by various regulators to provide your information. If we are permitted to by law, we will share your information and endeavour to give you notice.

How long do we use your information for?

For as long as you are a customer and/or have an account with us we will keep your information. After that time we will keep your information to enable us to deal with queries or complaints about our services, as well as to comply with legal requirements obliging us to store your information for a certain period of time.


Cookies are small text files which are stored on your computer as you browse web pages on the internet. We use cookies for a number of reasons, including to enhance your experience on site, to monitor and improve the site and to give you a more personalised experience.

If you would like to opt-out of this activity then you can block these cookies using your browser settings. You should be aware that blocking all cookies may mean you cannot access our site (or parts of it).

(a) Strictly Necessary Cookies: We use these cookies to operate the Website and they are automatically enabled when you use the site. These cookies allow you to log into Your Account, remember what you had in your shopping cart, and support checkout.

(b) Performance/Analytical Cookies: We use these cookies to recognise and count visitors and their browsing activity, which helps us to enhance the site. For example, we use cookies to help customers navigate the site and to record if there are any errors or bugs.

(c) Functional Cookies: We use Functional Cookies to recognise you returning to the site and remember your choices. These cookies personalise content and remember your preferences.

(d) Targeting Cookies: Third Parties place cookies on our site with our permission to provide more personalised adverts that are relevant to your interests. These third parties may share the information collected by them with third parties.

We use Google Analytics, which deploys cookies on our site to record how visitors use our site and how these visitors arrived at the Website. Google will share the information it records with us, and we then use that to enhance and optimise the Website and Services. You can read more at and opt-out here.


We take the security of your information seriously and make reasonable efforts to provide a level of security appropriate to the risk associated with the processing of your information. We maintain organizational, technical and administrative measures designed to protect your information against unauthorized access, destruction, loss, alteration or misuse, including:

(a) we do not keep your payment card details

(b) you need a unique username and password to set up and access your Sproutl account, which you should not share with anyone

(c) your information is only accessed by a limited number of personnel who need access to the information to perform their duties

(d) we use a Transport Layer Secure (TLS) to encrypt the personal data that you send us during the order process

Your rights

You have certain rights regarding the information that We collect from you.

To exercise your rights, please contact providing as much information as reasonably possible about your request and we will endeavour to respond to you within a month (or a further 2 months if certain circumstances apply).

Your rights include:

(a) accessing the information we hold about you at any time and to check we are lawfully processing your data;

(b) receiving an outline of the information we collect from you to enable you to share it with a third party. Such information we provide to you will only be the information you consented to sharing or where we relied on performance of a contract to process such data;

(c) to correct the data we have about you if you believe it is inaccurate. We may ask you to verify the accuracy of any new data you provide;

(d) to delete the data we hold about you however if we believe we have a valid reason for retaining your data, we will share this with you in our response;

(e) asking us to limit the processing We do of your data to storage only;

(f) objecting to our processing of your data for promotional/marketing activities. We may however be legally required to continue to process your data, and if that is the case, we will let you know in our response;

(e) withdrawing your consent for any processing activities done by us where we rely on your consent, although this cannot be carried out by us for any processing activities done by us before you revoked your consent.

We reserve the right not to provide you with certain information you have requested if providing it would interfere with another person’s rights or reveal our trade secrets. We may also keep your personal data if there are valid grounds under law for us to do so (for example. for the defence of legal claims or freedom of expression) but we will let you know if that is the case.

Third Party Websites

This Privacy Policy only applies to your use of the Website. Please note it does not apply to your use of any websites that you visit from our Website and which are not owned by Us. The privacy policies of those third parties websites will apply to their use of your personal data, we are not liable for any use by those third parties of your personal data and we recommend that you read such third party privacy policies before using those websites.

Changes to our policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website.

If The Sprout Group Limited is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to offer the Website and our services to you.

Contact Us

To contact us, or make a complaint, please email or visit the Contact Us page on the website for more details.

You may also inform the ICO (the Information Commissioner’s Office - if you believe we have breached any data protection laws.